“STYLE SAVVY”
MOBILE INTERACTION Design
Project SummarY
What is Style Savvy?
It is a mobile app designed to help users manage and optimize their wardrobe.
Allows users to take photos of their clothing items and keep an organized inventory of their closet.
App Description:
“Welcome to Style Savvy, your personal digital closet companion! With ease, this innovative app organizes your wardrobe inventory and creates customized outfit recommendations based on the weather, events on your calendar, and more. With Style Savvy, you can effortlessly combine fashion and convenience at your fingertips, simplifying your morning routine and improving your overall appearance!”
History
Developed to address the common challenge of managing and utilizing wardrobes efficiently.
Combines technology with fashion to offer personalized wardrobe solutions.
The app leverages advanced algorithms to suggest outfits, helping users make the most of their existing clothes and accessories.
Continuously updated to include more features based on user feedback and fashion trends, making it a comprehensive tool for personal wardrobe management.
Purpose
Developed to address the common challenge of managing and utilizing wardrobes efficiently.
Combines technology with fashion to offer personalized wardrobe solutions.
The app leverages advanced algorithms to suggest outfits, helping users make the most of their existing clothes and accessories.
Continuously updated to include more features based on user feedback and fashion trends, making it a comprehensive tool for personal wardrobe management.
TARGET AUDIENCE
Wide age range frame, from young, fashionable influencers to mature, style-conscious individuals.
Anyone interested in fashion, including those who need help organizing their wardrobe and planning outfits based on various factors like weather, occasion, and personal preferences.
People with busy lifestyles, like professionals who need to maintain a specific appearance for their job, or travelers who want to pack efficiently
Individuals who are enthusiastic about using technology to enhance their personal style and simplify daily decisions.
Those who value personalization in fashion, offering features that adapt to users’ sizes, styles, and cultural backgrounds.
Problem Statement
Individuals of all ages, from young, trendy female influencers to older, single men, face challenges managing their wardrobes efficiently. Many struggle with taking stock of what clothes they own, choosing appropriate outfits for different weather conditions, seasons, events, and personal preferences, and planning outfits in advance for trips or special occasions. This often leads to time-consuming decision-making and a lack of outfit coordination.
THE SOLUTION
Revolutionize wardrobe management: Make organizing clothes as simple as taking a picture.
Serve diverse users: From young influencers to older singles, providing tools for all.
Closet inventory and outfit suggestions: Tailored to personal factors like weather, season, event, size, style, and job.
Streamline outfit planning: Prepare for any occasion, from workdays to trips abroad.
Empower users: Provide confidence and ease in daily fashion choices.
Personal stylist experience: Make fashion accessible, fun, and effortless for everyone.
THE Impact
Wardrobe organization: Efficiently manage clothing inventory, reducing clutter.
Fashion confidence: Personalized outfit suggestions enhance daily style confidence.
Time-saving: Streamlined planning reduces decision fatigue and saves time.
Diverse audience reach: Serves trendy influencers and older singles, making style accessible to all.
Sustainable fashion: Encourages sustainable practices by maximizing existing wardrobes.
Accessible styling: Offers a personal stylist experience at users' fingertips.
Design Process
To begin this process, after I thought of the concept of Style Savvy in general, I did a Competitor Analysis to compare other apps with a similar idea and see what I want to do differently or similar. This step was also extremely useful in ensuring that I was being original and unique so Style Savvy would stick out.
Based off of the information I gathered, I moved on to brainstorming name ideas. Again, wanting to be unique amongst the competing closet apps, I wanted to come up with a name that didn’t revolve around the words like “Closet”, “Wardrobe”, “Outfit”, etc., considering that was a very consistent pattern. That is when I finally came up with the name, “Style Savvy”.
When it came to creating a logo design, I had the same mindset. I wanted to strive away from the basic designs like hangers. I started to think of any object that revolved around fashion or closets and started to explore Pinterest for inspiration and sketch out ideas.
I then took these ideas and brought them to life in Illustrator. Until I settled on the needle concept.
Once I decided on a name and a logo, I dove into the skeleton of the app and started breaking everything down from the IA Structure, Race and Technology
Reading Mind Map, User Personas and sketching Wireframes.
I then planned everything out, I finally went into Figma, created a UI Kit to follow, and started on Style Savvy. I ensured to make the app as user friendly, visually appealing, unique and as easily functional as possible. After many hours of designing, prototyping, and testing, Style Savvy was finished!
